British Legion uses augmented reality app to encourage......

 British Legion uses augmented reality app to encourage donations

The Royal British Legion has become the latest charity to use its real-world adverts to direct people to digital content, in an attempt to increase donations, as part its annual Poppy Appeal.

When people scan images of the RBL’s poppy that appear on its campaign posters, newspaper mastheads and anywhere else the poppy appears, using the Blippar mobile phone app, they will unlock a range of additional content.

This includes a campaign video, stories behind the posters and an image gallery from this year’s campaign, which features modern day people recreating photos from the past, and encourages people to engage with the campaign on social media. It also directs people its online donation page.

Gary Ryan, director of marketing and communications, said: “It’s an exciting way of bringing the page to life, enabling us to talk to more people about our vital work in helping the armed forces community.”

Click here to read more 

 

 

News

Volunteer Achievement Awards from the Mayor of London

Now’s the time to nominate your volunteers for an award from the Mayor of London as part...

British Legion uses augmented reality app to encourage......

 British Legion uses augmented reality app to encourage donations

The Royal...

How to ensure your charity website is prepared for your next fundraising campaign

 The website is one of the most important tools in a charity’s digital fundraising...

How do the changes to Gift Aid affect your charity?

 Charity shops must make the procedure of selling items clear to potential donors,...

Telling a better story about charity

 Public disquiet about the behaviour, size and admin costs/salaries of some charities has...

Active Reactions - A night to remember
Independent Sexual Violence Advocate Vacancy

Independent Sexual Violence Advocate (Female Applicants Only)

...

Advice Caseworker Vacancy - Women and Girls Network

Advice Caseworker (Female Applicants Only)

35 hours per week,...